Pay-Per-Click(PPC) Advertising is a digital marketing strategy where advertisers pay a fee each time their ad is clicked. PPC is primarily associated with search engines like Google and Bing but extends to social media platforms like Facebook, Instagram, Linkedin and Twitter as well as other websites and apps that run display ads.
1. Search Ads:- These are text-based ads that appear on search engine results pages when a user searches for a particular keyword.
2. Display Ads:- These are visual ads that appear on websites within the Google Display Network, social media platforms or apps.
3. Shopping Ads: Particularly used by e-commerce businesses, these ads display product images, prices and links directly on the SERP, allowing users to see and compare products before clicking through to a retailer’s website.
4. Social Media Ads: Platforms like Facebook, Instagram and Linkedin offer PPC advertising where businesses can target users based on demographics, interests and behaviors. These ads can appear in users’ feeds, stories or sidebars.
5. Video Ads: These are typically displayed before during or after videos on platforms like Youtube. Video ads are highly engaging and can be used for brand awareness, lead generation or direct sales.
