Affiliate marketing is a performance-based marketing strategy where businesses reward affiliates for driving traffic, leads , or sales to their products or services. This is typically done through a unique affiliate link that tracks the affiliate’s contributions.
1. Digital Merchants and Products: In the digital marketing landscape, merchants can range from large e-commerce platforms, Software as a service companies to individual enterpreneurs selling digital products such as online courses, ebooks or software.
2. Digital Affiliates: Affiliates in the digital marketing space are often bloggers, influencers, content creators or even companies with large online followings.These affiliates use their digital platforms to promote products or services via affiliate links, banners or promotional content.
3. Unique Tracking Links: Affiliates use unique affiliate links to track conversions, ensuring they get credited for successful actions.
4. Scalability: Businesses can easily scale their affiliate programs by adding more affiliates without significant additional costs.
5. Global Reach: Affiliates can promote products to a global audience, expanding the merchant’s market reach.
6. Partnership Model: Involves collaboration between three main parties-merchants (advertisers), affiliates(publishers) and customers.
