Digital Marketing refers to the promotion of products, services or brands through electronic devices and the Internet. It encompasses various online channels such as websites, social media platforms, email, search engines and mobile apps to connect with potential and existing customers.
1. Search Engine Optimization(SEO): Improving website visibility on search engines like Google to attract organic traffic.
2. Content Marketing: Creating and sharing valuable content(blogs, videos, infographics) to attract and engage an audience.
3. Social Media Marketing: Promoting products or services through social media platforms(Facebook, Instagram, Twitter, Linkedln).
4. Email Marketing: Using email campaigns to nurture leads, engage customers and promote products.
5. Pay-Per-Click (PPC) Advertising: Paid ads on search engines or social media platforms that generate traffic through paid clicks.
6. Affiliate Marketing: Partnering with other businesses or individuals to promote products, where they earn a commission on sales.
7. Influencer Marketing: Collaborating with influencers who have a large online following to promote products or services.
